Universal Power Group | Stay Powered®

privacy policy

last updated: november 9, 2016

This Privacy Policy explains how information about you is collected, used and disclosed by Universal Power Group, Inc. ("UPG", “we”, “us”, or “our”). This Privacy Policy describes our practices in connection with information that we collect through the websites that link to this Privacy Policy (collectively, the "Services"). This Privacy Policy does not apply to (1) websites, software applications, and other online properties and services that do not link to this Privacy Policy; and (2) any other collection, use or disclosure of data other than via the Services.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy.

Collection of Information

Information You Provide to Us

We collect information you provide directly to us. For example, we collect information when you participate in any interactive features of the Services, fill out a form, make a purchase, identify and/or store your preferences, participate in a contest or promotion, request customer support or otherwise communicate with us. The types of information we may collect include your name, email address, postal address, phone number, and any other information you choose to provide.

Information We Collect Automatically When You Use the Services

When you access or use our Services, we automatically collect information about you, including:

Log Information: We collect log information about your use of the Services, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our Services.
Device Information: We collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, unique device identifiers and mobile network information.
Information Collected by Cookies and Other Tracking Technologies: We use various technologies to collect information, including cookies. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular and count visits. For more information about cookies, and how to disable them, please see "Your Choices" below.

Use of Information

We may use information about you for various purposes, including to:

Provide, maintain and improve our Services;
Provide and deliver the products and services you request, process transactions and send you related information, including confirmations and invoices,
Send you technical notices, updates, security alerts and support and administrative messages;
Respond to your comments, questions and requests and provide customer service;
Communicate with you about products, services, offers, promotions, rewards, and events offered by UPG and others, and provide news and information we think will be of interest to you;
Monitor and analyze trends, usage and activities in connection with our Services;
Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of UPG and others;
Facilitate contests, sweepstakes and promotions and process and deliver entries and rewards; and

· Carry out any other purpose described to you at the time the information was collected.

Sharing of Information

We may share information about you as follows or as otherwise described in this Privacy Policy:

With vendors, consultants and other service providers who need access to such information to carry out work on our behalf;
In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law, regulation or legal process;
If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of UPG or others;
In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;
Between and among UPG and our current and future parents, affiliates, subsidiaries and other companies under common control and ownership; and
With your consent or at your direction.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

Analytics Services Provided by Others

We partner with third-party analytics providers to better understand your use of our Services. For example, we use analytics partners (such as Google Analytics) to help analyze usage and traffic for our Services. As an example, we may use analytics partners to analyze and measure, in the aggregate, the number of unique visitors to our Services.These third parties may collect information sent by your computer, browser, or mobile device in response to a request for content, such as unique identifiers, your IP address, or other information about your computer or device.

Security

UPG takes reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.

Transfer of Information to the U.S. and Other Countries

UPG is based in the United States and the information we collect is governed by U.S. law. By accessing or using the Services or otherwise providing information to us, you consent to the processing, transfer and storage of information in and to the U.S. and other countries, where you may not have the same rights and protections as you do under local law.

Your Choices

Your Information

You may update, correct or delete information about you at any time by emailing us at webmaster@upgi.com. Note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.

Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.

Promotional Communications

You may opt out of receiving promotional emails from UPG by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as those about our ongoing business relations.

Your California Privacy Rights

California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. If you are a California resident, you may request this information once per calendar year by writing to us at the address below.

If you have any questions about this Privacy Policy, please contact us at:

488 S. Royal Lane
Coppell, TX 75019

Main: + 1.469.892.1122
Toll-Free: + 1.866.892.1122
Fax: + 1.469.892.1180